Well, a minor shift in discussion, but the fact that SEC has mandated at least one BCS non-con opponent (with other conferences likely to follow), KU could become the nations CFB Washington Generals and make out like bandits. Demand for punching bag BCS opponents would give KU the leverage to skim a nice chunk of the game revenues to themselves, and wouldn't have to worry about conference sharing of bowl revenues. A smart bidnessman like Sheahon should recognize the revenue potential of the market position, and pursue it with the gusto that it deserves. If KU is going to be a perpetual doormat, it might as well be a green doormat, amirite?