They don't want the public to know what the majority of SNAP money is being spent on, like liquor, cigarettes, fast food, and snacks.
Unfortunately, I think they're only releasing the percentage by retailer, not what it's actually spent on. But I think we may be surprised (or maybe not) to see how much EBT is being spent at convenience stores and fast food joints, where the food is generally more expensive and less healthy.
That's why I'm sure we'll hear a lot of arguments about "food deserts" (places where grocery stores just don't exist), or how McDonalds is actually cheaper than buying groceries. It would be fun to be a liberal strategist and come up with all kinds of ridiculous excuses. Here's one just off the top of my head: "Well,
of course the EBT is being spent on fast food. These people don't have time to shop for groceries and prepare meals because they're too busy looking for work!"