ljmhawk is doing it wrong. You need a little of this...
and a little of this...
College Basketball's Most Valuable Teams in 2013
2. Kansas Jayhawks
Current Value: $32.9 million
Basketball Profit: $19.9 million
One-Year Change in Value: 17%
Conference: Big 12
Head Coach: Bill Self
The Jayhawks' run to last year's championship game led to higher gameday and travel expenses - in fact, travel costs were up 47% to $1.6 million - but Kansas took home $12 million in ticket sales and generated another $5.6 million for the Big 12 from its 23 tournament games played over the last six seasons, the most of any team.