Also, it's not the fact that it's a tablet formfactor. There is competition, but they're going about it completely differently. Look at the Archos 7 Android. The form factor actually looks usable, great price, and features that people expect. Plus expandable memory which blows the Apple pricing model out of the water. It's not revolutionary by any means, but they're not claiming it to be. It's just another solid entry into the tablet/PMP market. Even the Microsoft Courier brings something new in terms of formfactor, despite not much being known about it.