Because they're fun as crap.
Guess who didn't miss a kat football game for 3 1/2 seasons? (That includes home, away, spring, bowl, and Dr. Pepper.) Guess who has been to a kats game in all 14 Big XII stadiums? Because the answer to both is SB. And every time was 1,000x more fun than sitting at home watching it in the comfort of my own living roomon a totally sweet 106" with a totally rockin' sound system.