I think it is a good slogan and very appropriate for Turner's process. You see, in today's college football world, teams have to be built on rock. Solid, Christian, rock. It has to be done the right way and it takes time. Turner is simply trying to impart that reality on everyone who may look at that media guide.
To build a competitive team in Lawrence that can have a shot at winning the Sunflower state, you have to "believe" in the process. You have to "believe" in 5-7 years that it takes. You have to "believe" in God, his son Jesus and that they both love all of us a ton.
Turner is doing it the right way and as an EMAW, I am kind of nervous for 2014-16 when the believing is kicking in.