I get NFL Network, everyone who subscribes to DISH or DirectTV service gets NFL Network, that equals 28 Million subscribers. In total NFL Network has 41 million subscribers.
Or . . . you can kickoff at 9 am MST, 8 am PST on New Years Day.
Always a great ratings event when your bowl game kicks off when 80% of the nation is still in bed or hungover . . . or going up against the Tournament of Roses parade.
Cotton Bowl = major bowl, played on New Years Day, with a ton of history and two top teams.
Texas Bowl = new bowl, for teams that shouldn't be bowling, with no history, and a team from a weak conference (Rutgers) and one of the weakest teams ina decent conference (that would be K-Lite)
Pretending that you'd rather play in the Texas Bowl on a network that no one even gets, especially in Manhattan is just plain funny.

K-Lite!!!