without cash to pay a staff = 1992 KSU basketball.
Sorry students, you may pay a high price, but you also sit mid-court. Make everyone happy, move the students to the end with cheaper tix, sell midcourt tix at a premium, sell a reduced number of student tix at midcourt at a premium (or at the same price but FCFS), move the media to the other end (tunnel) and be done.
Oh, and sell beer, at least outside the stadium in the parking lots or something, then you would see the revenues skyrocket.