Dude . . . the thing is, until they moved this "huge" rivalry game to Arrowhead, it rarely if ever sold out when being played on campus.
Iowa State took 40,000 people to Arrowhead Stadium in 2002 against FSU, I really think we could/should get at least 25-30,000 there with the success Paul Rhoads has had this year, and the fact that its the beginning of a tough 3-game road schedule (KSU, @OU, @UT).
Kansas State is barely 100 miles from Arrowhead Stadium, and has a decent winning percentage there. You guys should be able to to get upwards of 40,000 for a game that is basically right down the road. The reason Kansas State is now on maps is coaching the Wildcats again, and deserves your support.
I really want to see this become a big game. Why? Because it's at an NFL Stadium and don't we all love to show up ku and Mizzou??