Kansas Athletics Wins Gold Medal For Revenue-Generating Idea

[dlew12]

Kansas Athletics Wins Gold Medal For Revenue-Generating Idea

June 24, 2009

LAWRENCE, Kan. – Kansas Athletics won the gold medal for Best New Revenue-Generating Idea in 2008-09 at the National Association of Collegiate Marketing Administrators’ annual convention last week.

Kansas won for its Touchdown Club seating at Kivisto Field at Memorial Stadium.  To capitalize on a previously unused open space in the south end zone, Kansas Athletics created an exclusive luxury seating and hospitality club at home football games.

The Club offers fans an experience unlike any other in college or pro football. Members receive amenities such as a private upscale buffet, wait staff service and private restrooms.  The area includes 84 luxury Jayhawk recliners and 33 flat-screen LCD televisions.  It also includes 28 “SportStools” that provided fans a less-expensive option.

Seats were sold on both a single-game and season basis and sold out for the 2008 season.  Season tickets cost $2,500 for recliners and $1,500 for SportsStools, while individual game tickets ranged from $200-$450 per game.

The Touchdown Club is already sold out for the 2009 season.  




 

Do they have BOGO offers for those seats too?

Hell, if it's a good enough deal, I might just have to buy one... If, for nothing else, just to spend a few hours in a "luxurious" leather chair.  Haven't ever tried one out, but I heard they're incredible.

[CrimsonBlue]

INVALIDATORS UNITE!!!!



 

[MadCat]

All seats are inferior to the Funzone. 

[ten~39]

Yeah, HD TV's and leather recliners are just completely white trash.



 

Sorry, overstuffed leather recliners at ANY outdoor sporting event attended in person are 100% unadulterated WT.  I don't care if it's Snob Hill or the freaking British Open.

Perhaps for the recliner attendees with especially small man units, you could offer BMW roundel embroidery to compensate.

[yoga-lika_abana]

What exactly do you need hdtvs for if you are sitting that close?

Hey guys flip it to TBS King of Queens is on, lmao that Doug is one funny guy.

[joelcat]

That's not even the actual thing, dumbass.  



 

Umm, yeah it is. That sh^t just covers up the entire endzone now. Don't get so defensive, BenMichaelWisemanJhawk.

http://www2.ljworld.com/photos/galleries/2008/jun/24/touchdown_club_seating/

That was just a model, Matt "Fuku" Little.


 

I know Fuku, Ben, and Matt Little is no Fuku.

 

I know him too!! 

[KITNfury]

What exactly do you need hdtvs for if you are sitting that close?

Because you can't see the game from the worst seats in the house, but it all becomes worth a ton of extra cash with recliners and a tv. Really gives you that gameday experience w/ the comfort of your own home....wait, why not just turn your tv up real loud at home?

[wes mantooth]

The Club offers fans an experience unlike any other in college or pro football. Members receive amenities such as a private upscale buffet, wait staff service and private restrooms.

 

[MadCat]

What exactly do you need hdtvs for if you are sitting that close?

Because you can't see the game from the worst seats in the house, but it all becomes worth a ton of extra cash with recliners and a tv. Really gives you that gameday experience w/ the comfort of your own home....wait, why not just turn your tv up real loud at home?

You would only need to turn it up on 3rd downs to get the realistic experience.

[archmike]

Just to add a little tid bit....  uk doesnt even own this monstrosity of a seating structure.   
They rent it from the seating manufacturer out of NYC.  Huge lazyboy recliners in the mid day sun?  Seriously?
Not sure why uk gets a gold star for that.....?

[LimestoneOutcropping]

What exactly do you need hdtvs for if you are sitting that close?

Because you can't see the game from the worst seats in the house, but it all becomes worth a ton of extra cash with recliners and a tv. Really gives you that gameday experience w/ the comfort of your own home....wait, why not just turn your tv up real loud at home?

You would only need to turn it up on 3rd downs to get the realistic experience.

and then only in the first half.


Are the restrooms still porta potties?

[leawoodcat]

http://www.kuathletics.com/genrel/062409aac.html

Don't you guys wish you could think of something as ingenious?

Note to Billy Blaze:  Have luxury seating for wealthy fans. (Do it fast, nobody else has heard about this.)

I wonder if the National Association of Collegiate Marketing Administrators’ also considered ku's other ingenious idea:  give away thousands of tickets for free so they can say that you have sold out the stadium.

[CatsNShocks]

You serious?

Seats were sold on both a single-game and season basis and sold out for the 2008 season.  Season tickets cost $2,500 for recliners and $1,500 for SportsStools, while individual game tickets ranged from $200-$450 per game.

Stools? At least you could have given bleachers or even plastic chair backs.

Stools? Those aren't stools...they're SportsStools. BIG DIFF!

[steve dave]

I won a gold medal for dragging my dorm fridge up close to the couch in the living room so I don't have to walk all the way to the kitchen to get a beer.

full disclosure:  I did not do anything trashy like that, post was a lie

[FHSU92]

What exactly do you need hdtvs for if you are sitting that close?

Because you can't see the game from the worst seats in the house, but it all becomes worth a ton of extra cash with recliners and a tv. Really gives you that gameday experience w/ the comfort of your own home....wait, why not just turn your tv up real loud at home?

You would only need to turn it up on 3rd downs to get the realistic experience.

and then only in the first half.


Are the restrooms still porta potties?

No, I think they built them into the Lazy Boys.

[2001 WiltSexOdyssey]

Crazy how everyone aside from your usual dickhead K-State fan loves the new seating. 

[EmporiaWildcat]

Crazy how everyone aside from your usual dickhead K-State fan loves the new seating. 

If K-State or Mizzou did this, you gayhawk fans would be all over it just the same as we are.

[steve dave]

Crazy how everyone aside from your usual dickhead K-State fan loves the new seating. 

I love it! 

[CatsNShocks]

I won a gold medal for dragging my dorm fridge up close to the couch in the living room so I don't have to walk all the way to the kitchen to get a beer.

full disclosure:  I did not do anything trashy like that, post was a lie

Is this you SD?:
http://www.youtube.com/watch?v=d3ysomqy86U

[PowercatPat]

Crazy how everyone aside from your usual dickhead K-State fan loves the new seating. 

If K-State or Mizzou did this, you gayhawk fans would be all over it just the same as we are.

This.

[mizer67]

Crazy how everyone aside from your usual dickhead K-State fan loves the new seating. 

Crazy how you act when you get a little sand in your 'gina.

[KSUTOMMY]

Crazy how everyone aside from your usual dickhead K-State fan loves the new seating. 

soooo, in the driving snow and pouring rain you are supposed to sit in a freaking lay-z-boy chair? How about if it is sleeting? If there is ice? Hey bro - both of my vehicles have leather seating and in the summer IT SUCKS!!! Leather recliners outdoors is dumb.

[KSt8er]

If Mangino sat in one of those for the duration of the OOC he'd sweat out 300# by the time the first conference game rolled around. 

[MadCat]

This gold medal idea seems to encourage the purchaser to sit during a football game.  So now you are making more money while simultaneously neutering the home field advantage.   They might as well screen them in, install some hotel A/C and video game consoles.  Maybe some rent-a-pron as well.

[Leyton]

You have a really tough time with reading comprehension.  All I said was that HD TV's and leather recliners weren't exactly "white trash."  Would it be possible for you to overcome the PMS just one day out of the month?
 

I just checked, actually, and the majority of the major encyclopedias actually have pictures of leather recliners in the "white trash" entry to help illustrate.  Seriously.  You can't honestly think the "touchdown club" is somewhat classy.  Equivalent to having a John Deere dealership and NASCAR fan shop in the stadium (but on TV all the time and therefore more LOLlable).

[ten~39]

You have a really tough time with reading comprehension.  All I said was that HD TV's and leather recliners weren't exactly "white trash."  Would it be possible for you to overcome the PMS just one day out of the month?
 

I just checked, actually, and the majority of the major encyclopedias actually have pictures of leather recliners in the "white trash" entry to help illustrate.  Seriously.  You can't honestly think the "touchdown club" is somewhat classy.  Equivalent to having a John Deere dealership and NASCAR fan shop in the stadium (but on TV all the time and therefore more LOLlable).

Yeah, HDTVs aren't associated with WT at ALL.  It's not like they're the living room centerpiece in every trailer and crappy apartment in America.

Plenty of non-WT have HDTVs, but the argument could easily be made that the lower classes actually have bought into them at a higher, more rapid rate than middle-class and above.  It's a fairly cheap piece of consumer electronics easily "purchased" on a credit or store card, not a Gallardo.

[Pike]

Crazy how everyone aside from your usual dickhead K-State fan loves the new seating. 

It's crazy that you uk tards think so highly of your new bleachers that you go post it on a KSU message board. JFC.

[BostonPancake]

Has anyone looked up some of the past winners of this "award"?  Pretty lame.

2004 : Cal - Best New Revenue Generating Idea -- for the creation of the BlueZone and GoldZone inside Memorial Stadium.  (seriously....that's called a student section)

http://www.calbears.com/genrel/061404aab.html

Unknown year: Michigan - The gold medal-winning Best New Revenue Generating Idea was the sale of fan photos at U-M football games at Michigan Stadium.   

http://www.mgoblue.com/clubs/article.aspx?id=71786

Also from Michigan...I thought this was rich:  The Best Basketball Attendance Promotion was NASCAR Night on Feb. 21, where mini "Michigan 89" cars were given away to fans.

2008: Middle Tennessee St - the Blue Raiders earned a silver award for the Family Fun Zone, an area inside Floyd Stadium created to target families with children’s activities like inflatables, face-painting and balloon artistry.   

http://frank.mtsu.edu/~proffice/Record/Rec_v17/rec1702/rec1702_p6.pdf

My only question is how we didn't win one with the creation of the original Powertards....you know...the people on stilts. 

Oh, and KSU took the bronze medal this year for electronic promotion (what was it??).   

[sonofchadmay]

http://www.kuathletics.com/genrel/062409aac.html

Don't you guys wish you could think of something as ingenious?

BTW...Eureka is easily the biggest crap hole town in the entire state.  Cool that you use it in your user name. 

[CrushNasty]

That's not even the actual thing, dumbass.  



 

Umm, yeah it is. That sh^t just covers up the entire endzone now. Don't get so defensive, BenMichaelWisemanJhawk.

http://www2.ljworld.com/photos/galleries/2008/jun/24/touchdown_club_seating/

That was just a model, Matt "Fuku" Little.


 

Pfft.