I'm with catzacker -- if we're going to blow next year and wind up 3-7 or 4-8, I'd rather have the ku win. I'd rather not get mentioned on ESPN at all, than see it get mentioned at the end of the season: "The lowly wildcats started out conference play with a huge win over rival UT before taking a nosedive into the toilet and only winning 1 more game."
However, if we're going to be .500 or better, I'd rather have the UT win. It might help push us to a better bowl game / better national attention.