How I apply cologne; do this and be a legit badass:
neck - 4 sprays, along the collar line
underarm* - three sprays each
wrist/forearm - 3 sprays each
naval - 2 sprays
groin -1 spray
rear - 1 spray
*omit if wearing deodorant (unscented or from the same product line as cologne only)
Thank me later