Honestly, the RV I ride up in takes care of the wait/sitting in traffic issue for me. So I can listen to the radio, drink, talk with friends, all that stuff before I'm even at the stadium. However, if that were not an option, I would seriously be reconsidering my season tickets considering the product on the field for the last four years.
Winning really does take care of a lot of these issues. The problem is we haven't been playing exciting football for several years now, and neither have most college programs. The parity isn't there anymore that, in my opinion, once existed. Take the Big XII for example. In the first 6 years of the conference there were 6 different teams that ended up in the championship game, and of those, 5 won it at least once. The most recent 6 years, there have been 4 teams either winning the conference or going to the game, 3 different teams winning it once, and Oklahoma winning it 4 times. So there gets to be this mentality that you're playing for second or third place. Couple that with the increased hassle of parking, the increase in cost to buy anything at the game and I can absolutely see why people stop coming.
The student section may have to lose a section though. It's getting ridiculous that they don't fill it every game and it's only half full by the end of the third quarter. ICAT (if that's still a thing) goes all the way up to the 50 yard line.
