What they'll never get is that the Big 12 was, is, and will always be a football first conference. It doesn't matter if football is considered "down" or not, it's still a football conference. OU, for example can put a Final Four capable team lead by an All-American out on the court, and for the most part, the OU fanbase couldn't give a crap. OU could put a team capable of going only 8-4 at best on the football field, and they'll be 85,000 strong in Gaylord Family Stadium. Iowa State, despite not going to a bowl game in years actually EXPANDED and fills their football stadium. Texas hasn't been that great for multiple years, they put 97K a game in the stands this last year.
Gallagher Iba is empty, United Supermarket Arena is empty, Schmollmaier Arena is empty, Ferrell Center is empty (and they're good), the Erwin Center is empty (even when they're good), Lloyd Noble Center is empty (even when they're good). The pundits can run around all day and talk about what a great conference the Big 12 is in basketball, and more then half the fanbases are pretty much

about it. I'm sure the KU Karl's will point out that Bramlage is empty, yet it'll likely be 85% plus full tonight and for most if not all conference games. They hang their hat on the fact that they can fill a 15,000 seat basketball Fieldhouse because they're good, and forget that the clipped wing alumni base numbers 100K plus strong in the 8 county area around Lawrence, not to mention all the JCCC drop outs and people who never set foot in a college classroom making up KU T-Shirt nation.
The 17 KU football fans are just mad and pissed off that they absolutely suck ass, and only had four or five decent seasons in the last fifty years. So they try and drag everybody else down, because nobody around KU gives a crap about football (or really any other sport besides men's basketball. Collectively their fanbase is apathetic and pathetic in regards to all other sports).