Currie's goal is to always maximize profits.
There are many people on here who believe Currie's main goal is make himself look good. Others say it's having no NCAA infractions. Others say its to get another job. You say its to maximize profits. Others say its something else.
Whatever you think it is, you will find evidence to support it.
It's all four of those things. They aren't that different. They all link together to get a very complete picture of his priorities. He cares about finances and not having infractions, to make himself look good, in order to get another job. It's not that hard.
The very best thing to make an AD look good is to win. That's it. Everything else, from profits to image to career advancement, will follow.
It is very confusing to me that people think Currie would rather be financially stable in basketball than win.
Look, I'm sure Currie has a priority list sitting around somewhere with a list of things that he wants to accomplish in the next 1-3-5 years (or something like that). He knows what they are, what they're going to cost, how he plans on paying for it, and when he can address them.
Looking at the revenue, and what we've invested in the last several years, it's clear that football is the priority. And why wouldn't it be? It's pulling in almost $35 million a year, and it's profit margins are closing in on $20 million a year. Best case scenario, with basketball, we're looking at running a profit margin in the neighborhood of $3-4 million. That will cover the multi-million dollar losses we take in WBB and maybe one other non-revenue sport.
So, when faced with a choice of finding $3 million lying around to break oscar's contract and go get Brad, what on his priority list gets bumped? Who pays for it? Where does he make up for that $3 million hit? What is his break even date, and what are the potential financial benefits of making that move in relation to his 1-3-5 plan?
I'll give Currie the benefit of the doubt and say that if he could fire oscar and hire Brad tomorrow, he would. I'm sure it would make his life a hell of a lot easier on the donor circuit. But where does "Winning in Basketball" live on his priority list? Because he manages an athletic department with limited resources, and he's already pulled almost $200 million in bonds and private donations to get the BTF, rowing facility, WSC and Vanier, where is that $3 million ear marked? East Side club seats? South end zone? Snyder replacement?
