That's hard to calculate for any school.
For example you don't know what the payout was for the NCAA tourney for many months after the fact, but you know the payout of a bowl game before you even play the thing.
You'd also have to calculate TV sets, and while the haters way underestimate our media horsepower, it's still towards the bottom of the conference.
You'd have to say season of love 2009-2010 KSU Men's basketball helped a great deal in that area after a downturn, but what that means in terms of dollars and cents?? Who knows?
You can't use actual athletic department revenues to calculate that kind of thing because as I 've said a thousand times over, different athletic departments calculate their revenues in different ways. Plus that's school specific.