In a large sense it's also about Bill being "the face" of the program in all facets. It's all about LHC Bill Snyder as chess master and the players are just interchangeable faceless pieces*. Success is solely due to Bill in all aspects. To give credit to simply having a better player is to lessen the shine on the glory that is Bill's coaching, and in effect lessen the shine on KSU football as an entity.
Now I don't think Bill sees it this way, but like any very successful coach (especially one who turns around a moribund program) he has worshippers. KSU football for good and for bad* is LHC Bill Snyder football.
*Until something goes wrong and then they become identifiable as the players unable to "fit in" or understand the system.