Its a lot like pizza. I mean, we all know that all pizza pretty much sucks balls, and fighting over good pizza and bad is like talking about burger king vs mcdonalds. However, you take pizza, put it in the fridge over night, and something magical happens.....it becomes mildly edible(not that pan crust crap, tho).
I always told the Shuttle guy that they need to sell cold Shuttle for breakfast delivery and that they would double biz. No one believed me.