Big 12 football: A&M turned down offer to partner with Texas?
Posted by berrytramel on September 1, 2011M at 5:04 pm
Interesting story from The Associated Press today. Texas athletic director DeLoss Dodds says that Texas A&M could have partnered with UT on a regional network, “but the Aggies weren’t interested in the early planning stages,” the report said. Dodds told the AP he talked with A&M athletic director Bill Byrne about a partnership about four years ago and Byrne wasn’t interested.
Dodds says Byrne tried to re-open discussions about a year ago, but by then it was too late. Texas had decided to create a network on its own. The Longhorns eventually signed a $300 million, 20-year deal with ESPN.
This is fascinating on several fronts, if true. (And I believe it. Whatever you want to say about Dodds, I’ve never heard anyone say he doesn’t speak straight).
1. What a colossal blunder by A&M. A chance to get equal footing in the regional network business with UT? I asked OU officials a couple of years ago about the possibility of a Bedlam network — OU and OSU collaborating on a state-wide channel — and the Sooners weren’t interested. You can understand why. OU is the dominant brand in the relationship. OSU would have (or at least should have) jumped at the chance to partner with OU.
Same as A&M should have jumped at the chance, since UT is the dominant brand in the state of Texas. For the Longhorns to be initially interested in going into business with A&M was a huge step. Very poor play by the Aggies.
2. The Pac-12 Network model is exactly what Dodds, with A&M, and myself, with the Bedlam Network, have talked about. The Pac-12 Network model is for two schools to share a regional network. Washington and Washington State in their state. Oregon and Oregon State, Arizona State and Arizona, same. USC and UCLA together. Stanford and Cal together. Colorado and Utah together.
In a proposed Pac-16, the model would continue. OU and OSU together. Texas Tech and Texas together, so long as UT agrees to compromise with its Longhorn Network.
Clearly, the situation is different today. Four years ago, so far as I know, ESPN wasn’t on UT’s door, talking $300 million and 20 years. But if Texas was at least open to the idea of a shared network with A&M four years ago, UT would seem to be at least open to the idea of a shared network with Tech now, if it meant a solid conference home.