What OU and Texas are doing is IMO cutting off their nose in spite of their face.
But with that said, there's just this weird cult of honor in the SEC. I did a quick run though of Kentucky, Ole Mlss, Miss State, USCe, Vandy and Missouri and quickly calculated into the centuries since the last time collectively one of them won a conference championship in football, in one case, never. For MethU it's been 52 years, soon to be 53 years.
Hell, if we hadn't choked in '98 it would be over 30 years for Texas A&M, and 5 years from now, Texas A&M will still be talking about that elusive SEC championship and will have co-opted 3 additional national championships from another school as their own, as they scratch off another year from that ludicrous pre-national championship trophy they gave Jimbo Fisher.
There's just a whole collection of SEC schools who are just damn happy to line up every year, suckle on that hind teat, pick up their participation ribbon and their paycheck. They'll proudly run with that paycheck and that annual participation ribbon straight to the bank and then go buy a giant stack of "But it was an SEC schedule" T-Shirts.
I predict that both Texas and OU will be 5 years into their new home in the SEC and neither one of them will have won a a conference title in a major sport, and they'll be begging Sankey to expand the CFPO's.