This entire discussion is nonsensical. The Big 12 is not going to be allowed to stack the deck in its own favor. The rest of the conferences simply won't allow it, nor should they. The conference is going to grab a couple teams, probably Houston and Cincinnati, and have a real live conference championship like every other major conference does by 2017.
I do think this is where we're heading, too.
The CFP committee, TV networks, other conferences, etc. are going to force us to conform either through penalty or reward.
FWIW, I think OU is going to spearhead expansion to get a network, first and foremost. Regardless of whether or not it's a good idea, I think they want one for two reasons: stability and exposure. It's why Boren was talking about one when he made his comments back in the summer.
I think the thought is that if we get everyone tied into a network, or at least everyone sans Texas, it will be enough to keep the band together. Also, the fact that Fox already has all of our T2 rights and the vast majority of our T3 rights makes it pretty easy for them to figure out how to do it quickly and profitably.
If KU actually had a T3 deal worth a crap, I don't think we'd get this thing off of the ground, but I think it will be relatively easy to buy back their rights. KU basketball on our network, and Big 12 basketball in general, will be a big driver of value for the network.
The other thing to take into consideration here is that Fox is going to make a play for the Big Ten's T1 TV rights in 2016, or at the very least, look to share that cost with ESPN like they do with us and the Pac 12. With ESPN losing money, it sounds like that model is preferable to them than no Big Ten at all. That means more Big 12 games will get bumped from Big Fox and FS1 since we'll share both platforms with the Pac 12 and Big Ten.
So, when that happens, Fox will control more of our content on the various cable networks, and it will be pretty easy to move those parts back and forth between FS1 and a Big 12 Network like it's easy for ESPN to move stuff from their networks and the SECN.
The other thing to keep in mind, as some will question our ability to get carriage in areas outside of the Midwest, will be the fact that Fox controls the BTN as well, so it would be possible for them to shoehorn our network and the BTN as a larger package deal in areas outside of our footprint to at least get a nickle per subscriber or something. There has allegedly been discussions between Fox and the Pac-12 about selling off a majority share of the P12N to Fox for the same reason.
So, if all of those came to fruition, you'd have a similar deal where the Big 12, Pac 12, and Big Ten all have that sharing model of carriage with ESPN on T1 and T2 games, but Fox would run all of the conference networks in a similar fashion to how they run the BTN, and they could easily package them as a bundle to hammer everyone over the head with.
It's kind of shrewd, to be honest. You get ESPN to help you pay for the most expensive content, and then you bundle the volume.