If the Big Ten wanted that lucrative Kansas City market, they would have taken Mizzou and gotten St. Louis, too.
If the Big Ten expands, they go east.
what does virginia offer that maryland already didn't/doesn't? ku is a better add when talking about brand value and tv sets compared to anything virginia could offer (with maryland already in the big 10). KC is 31, Norfolk is 48, Richomond is a 58, Wichita/Hutch is a 69, not that much difference.
A few comments...
With Virginia, you don't have to worry about screwing with a team that has a Grant of Rights. Before everyone gets into a huge debate about whether or not a team can get out of it, it's a lot harder to deal with extracting a team inside of a GOR conference than it is dealing with a team that has to settle a buyout. For that reason alone, Virginia, and other ACC schools, are vastly more attractive than Kansas. You will NOT spend that much time and money to extract KANSAS. Texas, yes. Oklahoma, maybe. Kansas? No. Everyone needs to use common sense.
Also, the second UVA leaves the ACC, Virginia Tech will go to the SEC. If the Big Ten goes to 15 teams, the SEC will, too. And VT will finally succumb to the wooing of Mike Slive's siren song if there is no real political binding holding them with UVA any longer.
Once the ACC has lost three teams, a couple of things happen. First, with all of the instability, Notre Dame could go on the market again. Second, it may put North Carolina on the table, and you'd have to think that the Big Ten and SEC will go hard after them.
If the Big Ten is spurned by Notre Dame and UNC, they can go to Georgia Tech, Syracuse, Duke, UConn, etc. Duke has better academics and a better brand than Kansas.
Virginia is a critical domino in this because once they're free, VT is free. Once VT is free, they're going to the SEC. It's two for the price of one.