I was listening to a podcast from a while ago, last week. It was 2-3 yrs old. The guest was a professor that specializes in drug treatment and what not. He asked the host if he remembered the "Partnership for a drug free America" from the '90's. Evidently that partnership consisted of tobacco and Alcohol companies.
The numbers that come out of Colorado, etc, in the next few years are going to be pretty interesting. The spin will be even better.