Is it cause he's black?
yes, espn will give airtime to any of them that want to talk brackets. sickening.
I mean let's not be naive. There were a billion presidents before him and none of them were on espn. I'm asking a logical question here. Is it cause he's the "hip" president?
Yes and no. As others have said, it's because he seeks this sort of publicity to connect with young people. The same approach that lands him on a comedy web series lamely pitching Obamacare, a Ryan Seacrest radio show, some dude's show called Pimp with a Limp or something like that, etc.
The real question you should be asking is, what's more pathetic - that our POTUS does this kind of stuff (the brackets actually don't bother me) or that it works? The guy did win reelection, after all, despite a crap economy and no meaningful achievements besides a shitty healthcare law. No question, it helps that he gets a pass from the media for being liberal and The First Black President, but there's no denying that he's really good at turning out young, naive morons - a critical part if the Democrat base.