CBS doesn't make money on the deal anyway. Adding more, crappy games only decreases their bottom line.
This is false according to people who would know.
...like?
Dudes I heard talking on the radio. Do you think that CBS wants this because they think it's a loser?
The "no one wants to watch 96 teams" and "it's just a money grab" are contradicting talking points. But I'm sure most media hacks will use both.
Maybe it's a "long tail" thing? 80% of standard NCAA fans don't want to watch them, but by letting in more teams, you guarantee a solid regional audience from whatever schools are in those games, and bringing in more fans total. In other words, you get people to watch the NIT by making it part of the NCAA.
Srsly, who's going to watch eight 15/18 and 16/17 matchups? Pretty much only the fans of those schools, and maybe the fans of the 1/2 seeds waiting to play them. But that's still adding more fanbases who are gonna watch games.
Plus, CBS was losing money on this, and the NCAA knew it needed to either repackage it or cut its asking price when the current contract was up.