Hey, why take pride in a Big 12 Conference Football Championship in a "down conference"? When we could be talking about 20 consecutive conference losses, 4 consecutive last place conference finishes and losses in 28 out of our last 34 conference games, and a major college sports writer just called our coach one of the five worst coaches in college football??
When you haven't won a conference football game in nearly 1000 days, all you have left is to take shots at the Champion.