I've never seen a second of this show but I'm familiar with it. If someone here works for a competing network there's a very similar, albeit much better opportunity down in Mountain Home, AR.
The guys that own Wapsi: the world's leading fly tying materials company. So like quick rundown...fly fisherman tie their own flies with a mixture of feathers, various furs, and synthetic materials. Everything from pheasant to beaver to ground squirrel to possum to baby seal (no crap). This company receives like crates of dead crap and processes it for sale. It's a disgusting business, although very profitable.
Anyway, the dudes that run it are like the Grateful Dead reincarnated. Lots of drugs, sex, etc, + fishing. Great personalities. Very funny and mumped up. Would be a great competing venture, IMO.