I can't express how much I strongly dislike it when oscar talks about "building a brand".
It's literally like the most Fake Sugar Dick (WARNING, NOT THE REAL SUGAR DICK!) thing I've ever heard. We had a brand and we willingly destroyed it.
but man, he sold that brand, didn't he?
"create a brand of toughness, defense, and add some you know players in the mix you can push the basketball that's a pretty good thing, you know?"