Giving would increase, the donor pool would expand significantly, the stadium master plan would be accelerated. All those things are absolutely givens.
The contention I would have is that this isn't just about economic impact, but overall value to the school and collective fan base in regard to a number of things that are simply impossible to quantify in straight forward economic terms.
The most valuable aspect of winning a national title would be elevating the profile of our University and football brand at a national level to completely unprecedented heights. For a school like K-State, the prestige associated with a BCS national championship is extraordinary, much more so than a school like Oklahoma or USC with an established national brand.
The nature of the football program would change and possibly drastically. Look at what KU did in basketball following the 1988 national title when they took their program to new heights. Recruiting would be impacted considerably and we would potentially strengthen our position significantly for the successor to Snyder when he steps down. How do you assign a dollar amount to that?
How do you assign a dollar amount to canonize LHC LHC LHC Bill Snyder as quite possibly the greatest football coach of all time by winning a national title trophy?
How do you assign a dollar amount to the experience of 50,000 of your closest cats fans descending on South Beach like a plague of locusts while you relax on a chaise lounge at the pool at the Delano bare chested in a white linen shirt as you sip on a mojito and smoke a fine Cohiba while you day dream of Collin Klein dancing on fool's faces in the end zone.
I can't put a finite dollar amount on any of it, but if I tried, I'd put it around $500 million.
