Why is a $150 a month funny?
Because Google Fiber is only $70 for the same service, less than half of CenturyLink.
What will happen is barely anyone in Omaha will go for the service at that price, CenturyLink will point to the low signup numbers and proclaim that see, we were right, the average consumer doesn't want this "high end" service and will cancel all their plans to rollout fiber in other areas, which is what upper management wants because the upfront costs (CenturyLink is the old Sprint local telcos). Then later they will scratch their heads as Google expands into even more markets.
It's the establishment ISPs in a nutshell. They have decades of monopoly utility thinking still sitting in management so they're still averse to the concepts of "competition", "vision" and "risk".