that's a very good video SEK. I like that.
but if we want this to go #viral it's going to have to have a title change.
are you for the band playing it? or real version on our awesome speaker system, Dlew?
If it was up to me, we'd axe the band and just hire Gogol B to do every game.
But i think a more realistic option (my dream scenario) would be to play the song during pregame the first few weeks. Get some chatter going among the students ("this song is so weird...what is he saying? 'Start wearing purple?' Oh. Man still though - so weird.") until they become familiar with it and take a shining to it. But ONLY during pregame.
Then, when it's after a Baylor incomplete pass on 2nd and 7 from their own 18 on the first drive of the game, a "so. yeah. ha." belts throughout the stadium and the crowd goes nuts.
After a few more weeks of SWP during games, the band can pick it up. The fans need to be trained first though before the band starts playing it.