Establishment doesn't want the mass of sheep to be exposed to possible 3rd option. and Alternative to the establishment. So they shut them out completely that way half the people didn't even realize Gary Johnson is running
Electoral College requiring a majority also keeps the man down. A system needing only a plurality of electoral might offer a third party candidate a chance.
Nope, It all comes down to the media. People won't love who the media tells them to love, but they'll certainly hate who they tell them to hate. Not everyone, just the mindless morons that say things like: "I don't pay much attention to politics, so I just vote for the Republican/democrat candidate... It really doesn't matter either way, right? They're all crooks!"
#1 reason I'm against democracy - too many rough ridin' retards.