So, this has to get super ugly before it's over. I mean, burning down something like that isn't burning down a church. There is no hiding behind religious ideals here.
Also, what is the change of name/flag/brand all about so suddenly. This seems super weird for the organization that was organized enough to win an election and to have just held presidential power. Makes me think that they don't want bad pub out there for their world org. Either that or they are playing to the sympathy of others with similar names/flags.
Subtly invite for 'queda to help them out?