I didn't agree with the article. I think the general theme he's hitting on, basketball isn't supported with the fervor that it was a few years ago, which is partially true, is based on a foundation of two points:
1) It's really hard to have sustained success in football and men's basketball for a prolonged period of time when you have a relatively small fan base (i.e. there are finite resources; you must split them somehow, and one side will most likely get screwed). He mentions this. However, I think every school makes this decision when it hits that crossroads. And, honestly, the majority of schools pick football. It's not unique.
2) Frank Martin is a successful coach. I mean, for God's sakes, he's up there with Tex Winter in terms of wins during a certain time frame. However, and I use this analogy a lot, we like the sausage (the season in retrospect), but we hate seeing how it's made (individual losses, strange lineup decisions, crazy motivational tactics, etc.). He doesn't directly mention this.
I don't think the fans disconnect with Frank as much as they've embraced football (regardless of LHC Bill Snyder). The amount of damage that was done to the basketball program when Wefald went full throttle football in the 90's is still being corrected. It was absolutely necessary for the university, long-term, but it did long-term harm to the basketball program. That, combined with the dominance Kansas asserted over us for twenty years (while we did the same in football, for the most part) established a new identity for an entire generation. And that generation now has the money.
I do agree that Frank Martin is a brand. He transcends his program because of his personality. What most KSU fans don't recognize is that these good players that he's recruiting are coming here for Frank and not Kansas State, for the most part. We are relevant because Frank is a known and desired commodity. ESPN wants to show highlights of him. Jim Rome wants to talk about him.
I think Curtis is correct in the sense that there is going to be a tug-of-war between football and basketball in the coming years. I think he's incorrect that it's about Frank. I think it's because we only have so much love/money/time to go around.