You're missing the point. Luther Campbell (Miami rap star, Luke Skywalker, 2 Live Crew) has been implicated in the whole Nevin Shapiro/The U scandal, I believe accused of using his influence/money/access to whores to influence recruits to go to Miami. Is this Frank setting up his own Miami rapper pipeline? Seems like a proactive approach. Besides, this guys looks half the age of Luther, and I assume is still actually popular.