It's one thing to cheat and do it while the public thinks you're just a good guy, and dog gone hard working coach, who sometimes looses his temper with the refs and demands a lot from his players . . . and who, by and large treats internal athletic department personnel with respect (you know, winning them over).
It's a whole other thing to cheat when many in the public think you're a cheat, and when you have a reputation (probably a well earned one at that) for treating internal athletic department personnel like crap. That is a recipe for a complete meltdown.