I guess I've been looking at this all wrong. I mean, when I'm looking for a new car, I don't need to research them online: the car finds me.
GMAFB. This isn't 1993 - not using an advantage doesn't make you less of a man.
Regardless, I make a point to make fun of anyone when they show how embarrassed they are of something - so if this guy is using his middle name & fake DOB, then by all means, blast the doucher. Later, when he's crying, tell him to at least own it; the rough ridin' pussy.