RECRUIT FARMING
Coaching is really the business of converting charisma and facilities into recruits and recruits into harvestable championship products in a sustainable manner. From this perspective we see that those of us in the championship business are really in the recruit business. Rick Barnes, editor of the Stockman Recruit Farmer, would say we are "recruit farmers" first and foremost and that our charisma, facilities and championships are the combines with which we harvest our talent.
Most of us have considered the championship business, not the recruit business, as our primary occupation. As a result, our focus has been on the championships. We have a relatively poor understanding of how our players grow and respond to recruiting. An understanding of this relationship is fundamental to successful coaching.