When I was a lot younger I always wanted to create my own brand of peanut butter called Thunder Butter. Well anyways my idea was to create a really hip brand and most of it would be because of the label. I wanted a silver label with lighting bolts on it so people would gravitate towards it (Skippy, Jif, Peter Pan all have crap packaging). I would seal the deal by having a kick-ass commercial. It would be in black and white set in a really boring kitchen. The little kid from Jerry McGuire would come home from school and make his afternoon snack: PB&J of course, but with the boring brand of peanut butter. Then, BOOM!! Macho Man kicks in the kitchen door and everything turns to color. Smoke and lighting bolts everywhere. Macho Man hands him Thunder Butter and the little kid goes apeshit. Loves it. No more boring peanut butter for him. Life is good. I also wanted The Heartbreakers (but not Tom Petty) to somehow be involved. I gave up on that dream pretty quickly though.
These were the thoughts that kept me out of the really good schools.