Over the last 2.5 decades where have they really been better than K-State??
in men's bball (only thing that matters), almost all of that 2.5 decades.
but none of that is relevant. this isn't some "polish the helms' trophs" Fake Sugar Dick (WARNING, NOT THE REAL SUGAR DICK!) blueblood debate. it's a better job because of population, and alum base, and money, and tvs.
they're likely to sign a top 50 kid from some random hs in se missouri that the previous coach recruited for about 6 months of his senior year, then left, and that their new coach will recruit for about 2 weeks. a coach at kstate doesn't have that kind of gift dropped in his lap and never will. that's why mu is a better job.
Yeah, they were better in hoops . . . and that's not even close to being the only thing that matters. Football revenue dwarfs basketball revenue at all but just a handful of schools (look at conference re-alignment, basketball wasn't a factor). But what did they do when they were "better" in men's hoops, in the grand scheme of things, not much.
MU has a negligible advantage because they're the only major conference school in the state, their location is maybe slightly more appealing, but we are talking Mid-Missouri here.
They've never separated themselves significantly with all their so called advantages, and I doubt they ever will.