You dudes forget about the aftermath of Oregon 09-09? The first real exposure of Frank being Frank to shirttucks and the national media.
"You are the most selfish [redacted] I've ever seen." He had to apologize at his coaches show. That apology clearly meant a lot to Frank, he doesn't call players motherfuckers anymore.*
*italicized for dumbshits
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At least while there are no cameras around. I hope he calls them all terrible names.