My biggest source of discontentment with oscar, other than being a poor coach, is the level of awkwardness and embarrassment he brings. I hate feeling embarrassed that he is associated with my university.
And, much like Frank's toughness became a part of the entire basketball program, I feel like oscar's embarrassing nature has done the same. Our brand went from tough/badass/OOD to playhard charting with the other dude at the thing. I mean, at this point I really believe that I would still dislike oscar even if we were winning games.