the Europeans have a similar definition of populism to sys which seems to be “bad stuff I don’t like.”
it's funny you used that phrase as it was exactly my reaction to the frank excerpt you posted - he seems to be making the argument that true populism is only the stuff he likes and not at all the stuff he doesn't.
i wish him luck with the rebranding, but if i had any advice, it'd be to worry more about convincing the people to like the stuff he likes, as right populism appears broadly ascendant, while left populism, sanders aside, retreats.