It's what college football SHOULD be all about.
This is why I wish for one of two things:
1. A return to the traditional bowl game scenerio, and lets just argue about it all winter. The Big 12 Champion goes to the Orange Bowl, the Big 11 goes to the Rose Bowl etc. etc. That cuts way the F down on style points, and positioning for rankings. Just win your conference and you go to a major bowl.
2. A playoff system. Put together a package like the NCAA b-ball tourny in the sense that if you don't make the playoffs you can practice as a team until the playoffs are over. Put together a TV package where all D1 football makes money, its just if you have teams in the playoffs, the school/conference gets more money. Drop the regular season back to 11 games, and have a 24 team playoff, with the top 8 seeds getting a 1st round bye.