According to the equity in athletics disclosure website:
MU:
Revenues: $7,685,915
Expenses: $3,550,396
KSU:
Revenues: $3,368,867
Expenses: $2,569,422
Throw in a shiny new Paige Sports Arena and a cluster&@#% of an AD at MU, I'd give the slight edge to MU in the Huggy sweepstakes.