Cox is offering the game as a one time thing for $1.99 according to tonight's Manhattan Mercury. 
You didn't read the article very close did you? The idea is for Cox basic cable subscribers. you get one month free if you upgrade to digital cable, so the idea is to upgrade, pick the sports tier, watch the game, then cancel the digital cable. the 1.99 is a transfer fee.
Doesn't work if you already have digital cable.