Complete, utter, absolute machine.
This is why some are talking Texas going independent. It really makes no sense for them to be talking about going to another conference . . . they rule the Big 12. Think Michigan or Ohio State is going to let newbie Texas push them around . . . Pac-10, geography, and Texas alone won't elevate their TV contract status that much to make a difference in a sharing scenario. Some folks say the SEC . . . but again, Texas goes up against other programs whose football teams generate revenues similar to Texas. Think Florida or Alabama is going to let Texas push them around?
Nope . . . they're better off to stay in the Big 12 or go independent.