I think ku and MU over the last couple years have proven that if you win a lot of games, you'll get your games on national TV by the time of year that these things matter. TV had nothing to do with Suh and Gerhert not winning the Heismen...it had everything to do with the two of them playing football at schools that haven't won anything for a decade or more.
I, for one, am pretty damn pleased with the Big XII tv situation. It seems to be getting better every year and should we ever play decent non-con games, I am fairly sure they'll make it to TV as well.