when they played the pre-season men's basketball commercial during a time out? Not only with it playing on both of those huge screens in arrowhead but whenever it comes on @ the Bill all of the students/EMAW's just cheer and scream something of the sort, "Now that's something to get excited about!'
Oh, and how dominative did he feel when they played the ISU men's b-ball ad and showed the ticket sales for ISU men's b-ball on that little banner thing? (FM 4-0 against the Clones FWIW).
Man, it's good that with football rebuilding that we have basketball to lean back on.
