Downloaded the app last night and am just chewing the last of my steak burrito ordered using it today. The play-by-play:
11:10 a.m.: Del thinks to self, "Self, I'm hungry. Let's do this!" Del calls up Chipotle app on iPhone 3GS. Chipotle app checks Del's location and shows him the closest Chipotles. Del selects the second-closest. Del chooses a burrito, then steak, then rice and both beans, mild salsa, cheese, sour cream, and lettuce. App offers Del chips and a variety of salsas, which Del skips. App asks if Del is ready to checkout. He says yes. App has Del create an account. Del enters credit card info. App accepts order and asks Del when he wants to pick up his burrito. Del selects 11:30. App says it will send an e-mail confirmation. App asks Del if he wants to save this order as a favorite. Del says yes. 30 seconds later, iPhone receives e-mail confirmation of order. Confirmation tells Del to stroll right to the register to pick up his order.
11:15 a.m.: Del leaves home, stops by the dry cleaners, stops by the post office.
11:30 a.m.: Del rolls into Chipotle parking lot. Walks into Chipotle, laughs out loud at 20+ chumps in line, and strides right to the register. "Mobile order for Del?" he asks the cashier. She turns, grabs a steaming fresh burrito by the side of the register, puts it in a bag, and hands it to Del. Then, sheepishly, she asks Del for his autograph. Del obliges. Del turns and holds his burrito triumphantly above his head, then walks toward the door. Gradually, one person in line, then another, then another, begin clapping slowly. The clapping increases, and whistles and "whoo-hoo's!" are heard. As Del approaches the door, he is mobbed by those at the end of the line, trying to shake his hand, or just touch him. He turns around one last time, raises his arms in victory, and then steps out the door...30 seconds after entering. He drives home and eats the bejesus out of that burrito.
